Client

Timeline

Ongoing

Content

Leadership

Leadership

Leadership

Leadership

Leadership

Leadership

Leadership

Leadership

Fintech

Fintech

Fintech

Fintech

Design Ops

Design Ops

Design Ops

Design Ops

“If you want people to think, don’t give them instructions, give them intent”

An outcome-driven culture focuses on achieving specific goals or changes in customer behaviour, rather than merely delivering features. This approach shifts the emphasis from outputs, such as launching a new feature, to creating meaningful impacts.

In a business context, being outcome-driven means empowering teams to aim for impactful results, such as increasing customer retention, rather than just delivering a particular feature. This mindset encourages a deeper understanding of why a product is being developed and how its success can be measured, ultimately leading to more strategic decision-making and better alignment with business goals.


Key Results

Key Results

Improved Team Accountability: Clear roles and responsibilities led to better ownership of work and outcomes.

Enhanced Leadership Influence: Leadership strategies fostered a positive work culture and drove behavior changes.

Defined Core Values: Established five key values guiding team interactions and decision-making.

Effective Communication: Improved collaboration and clarity around organizational goals and contributions.

Clear Goals and Objectives: Aligned team objectives with Thredd’s mission and vision.

Increased Employee Engagement: Higher motivation and dedication through structured OKRs and a motivating rubric.

Enhanced Progress Tracking: Regular monitoring and evaluation of key results ensured effective roadmap execution.

My Role

Research: Measured team health using NNG's framework and gathered data to inform improvements, collaboratively measured design quality to generate metrics. Quantified customer feedback themes. Developed a value score based on company OKRs & vision.

Leadership: Developed outcome focused team OKRs to complement outcome driven culture drive. Implemented feature level outcome driven OKRs, complemented by a set of metrics to drive.

Challenges & Strategy

Challenges & Strategy

Challenges & Strategy

Challenges & Strategy

Lack of Accountability: Undefined roles and responsibilities led to a lack of ownership and poor performance.

Lack of Accountability: Undefined roles and responsibilities led to a lack of ownership and poor performance.

Lack of Accountability: Undefined roles and responsibilities led to a lack of ownership and poor performance.

Lack of Accountability: Undefined roles and responsibilities led to a lack of ownership and poor performance.

Inconsistent Leadership Impact: Leadership was not effectively driving the desired culture and behavior.

Inconsistent Leadership Impact: Leadership was not effectively driving the desired culture and behavior.

Inconsistent Leadership Impact: Leadership was not effectively driving the desired culture and behavior.

Inconsistent Leadership Impact: Leadership was not effectively driving the desired culture and behavior.

Unclear Values and Goals: Without established values and clear goals, team alignment and motivation were lacking.

Unclear Values and Goals: Without established values and clear goals, team alignment and motivation were lacking.

Unclear Values and Goals: Without established values and clear goals, team alignment and motivation were lacking.

Unclear Values and Goals: Without established values and clear goals, team alignment and motivation were lacking.

Establishing Design Squads: Created cross-functional teams consisting of a product manager, designer, and tech lead to foster collaboration and accountability.

Establishing Design Squads: Created cross-functional teams consisting of a product manager, designer, and tech lead to foster collaboration and accountability.

Establishing Design Squads: Created cross-functional teams consisting of a product manager, designer, and tech lead to foster collaboration and accountability.

Establishing Design Squads: Created cross-functional teams consisting of a product manager, designer, and tech lead to foster collaboration and accountability.

Implementing Design Sprints Lite: Introduced iterative problem-solving sessions to address specific issues and align efforts with organizational goals.

Implementing Design Sprints Lite: Introduced iterative problem-solving sessions to address specific issues and align efforts with organizational goals.

Implementing Design Sprints Lite: Introduced iterative problem-solving sessions to address specific issues and align efforts with organizational goals.

Implementing Design Sprints Lite: Introduced iterative problem-solving sessions to address specific issues and align efforts with organizational goals.

Developing Team OKRs and Metrics: Created team OKRs to address issues and established a complexity value score rubric to prioritize work and enhance motivation.

Developing Team OKRs and Metrics: Created team OKRs to address issues and established a complexity value score rubric to prioritize work and enhance motivation.

Developing Team OKRs and Metrics: Created team OKRs to address issues and established a complexity value score rubric to prioritize work and enhance motivation.

Developing Team OKRs and Metrics: Created team OKRs to address issues and established a complexity value score rubric to prioritize work and enhance motivation.

Defining Roles and Ownership

Problem: Lack of clear responsibilities led to poor accountability and inefficiencies.

Strategy & Approach: Established design squads with defined roles for product managers, designers, and tech leads.

Execution: Formed cross-functional teams and clarified individual responsibilities and goals.

Execution: Formed cross-functional teams and clarified individual responsibilities and goals.

Aligning Objectives and Tracking Progress

Problem: Unclear goals and lack of progress tracking affected team motivation and effectiveness.

Results: Enhanced goal alignment, increased employee engagement, and effectively tracked progress towards objectives.

Outcomes

Accountability and Efficiency: The establishment of design squads and clear roles led to improved accountability and a more efficient workflow.

Unified Leadership Influence: Effective leadership practices fostered a positive work culture and aligned team behavior with Thredd’s goals.

Motivated and Engaged Team: Team OKRs and the complexity value score rubric increased motivation and engagement, leading to better performance.

Improved Communication and Alignment: Enhanced communication and clear goals ensured that team efforts were aligned with Thredd’s mission and values.


Key Results

Key Results

Improved Team Accountability: Clear roles and responsibilities led to better ownership of work and outcomes.

Enhanced Leadership Influence: Leadership strategies fostered a positive work culture and drove behavior changes.

Defined Core Values: Established five key values guiding team interactions and decision-making.

Effective Communication: Improved collaboration and clarity around organizational goals and contributions.

Clear Goals and Objectives: Aligned team objectives with Thredd’s mission and vision.

Increased Employee Engagement: Higher motivation and dedication through structured OKRs and a motivating rubric.

Enhanced Progress Tracking: Regular monitoring and evaluation of key results ensured effective roadmap execution.

Next Project

Next Project

Next Project

Next Project