Turning Insights Into Action
Client
Thredd
Timeline
Ongoing
Content
At Thredd, we recognised the need for a centralised repository to streamline and enhance our research capabilities.
Our goal was to improve product decision-making by consolidating research methodologies, tools, findings, and raw data into a cohesive system.
This initiative aimed to capture the true voice of the customer, facilitate better product development, and drive cultural change within the organisation. To achieve this, we developed a comprehensive research repository that included key methodologies, tools and templates, research findings, and raw data and artefacts.
Key Results
Key Results
Team Improvements
Elevated design team’s influence- More resource allocation & focus on design quality.
Enhanced Research Efficiency -Streamlined access to research data and findings, reducing time spent on information retrieval.
Cultural Change: Fostered a culture of data-driven decision-making and collaboration across teams.
Strategic objectives
Strengthened Market Position by having a true Voice of the Customer: Provided a clearer understanding of customer needs and expectations.
Enabled more informed and strategic product decisions based on consolidated research insights.
My Role
My Role
Strategy
Gained stakeholder buy in and disseminated results.
Developed and implemented the research repository strategy and approach, including methodologies, tools, and templates.
Process Elucidation
Developed our research framework, myriad best practices guides, how to content and overall structure.
Oversight
Created a x-functional research group.
Reserach
ROI Of Research
Problem
Teams lacked a unified system for storing and sharing research, leading to inefficiencies and duplicated work. I needed to surface actual stories of where our approach had impacted the business.
Strategy and Approach
Conduct stakeholder interviews and surveys to understand how teams currently conduct and share research, uncover any product release that were negatively affected by lack of reserach.
Execution
Gathered data, reports and insights through interviews and surveys, uncovered a myriad of stories about failed releases and strong desire for a repository, through direct quotes and requests.
Execution
Gathered data, reports and insights through interviews and surveys, uncovered a myriad of stories about failed releases and strong desire for a repository, through direct quotes and requests.
Taxonomy & Structure
Building a User-Friendly Framework
Problem
There was no existing structure or taxonomy for categorising research data in a way that was easy to navigate and use.
Strategy and Approach
Develop a simple tagging taxonomy and test it through tree testing.
Execution
Created an initial set of broad tags and tested them with potential users to refine the structure.
Results
Established an intuitive tagging system that was easy to learn and apply, facilitating smoother navigation and better organisation of research data.
Connecting with Our Champions
Problem
Lack of a dedicated database to identify and engage friendly customers who are happy to engage in research This led to missed opportunities for leveraging customer advocacy and gathering valuable feedback.
Strategy and Approach
Develop a comprehensive database of friendly customers by identifying those who have shown loyalty or provided positive feedback. The goal was to create a resource that could be used for beta testing, gathering insights, and fostering community engagement.
Strategy and Approach
Develop a comprehensive database of friendly customers by identifying those who have shown loyalty or provided positive feedback. The goal was to create a resource that could be used for beta testing, gathering insights, and fostering community engagement.
Results
Established a well-organised database of engaged and supportive customers, providing a valuable asset for beta testing new products, obtaining feedback, and building a community of brand advocates. This database enabled targeted communication, fostering stronger customer relationships and enhancing customer experience.
Execution
Conducted an analysis of customer data, including purchase history, feedback, and interaction records, to identify potential candidates for the database. Used surveys and direct outreach to gauge interest in participation and to gather consent for inclusion. Organised the data into a centralised, easily accessible format for future use.
Implementation
Creating Process Documents and Framework
Problem
Inconsistent project execution due to a lack of standardised processes led to inefficiencies and confusion.
Strategy and Approach
Develop process documents and a flexible framework to standardise workflows and define roles and responsibilities.
Execution
Gathered input from stakeholders, created clear step-by-step guidelines, and set up a central repository for easy access. Provided training to ensure team alignment.
Results
Improved efficiency and consistency across projects, enhanced team alignment, and facilitated onboarding of new members.
Outcomes
Research efficiency improved significantly by streamlining access to data and findings, which reduced the time spent on retrieving information.
This initiative also fostered a cultural shift towards data-driven decision-making and collaboration across teams.
Strategically, the project strengthened the company's market position by providing a clearer understanding of customer needs and expectations, which enabled more informed and strategic product decisions based on consolidated research insights.
Key Results
Key Results
Team Improvements
Elevated design team’s influence- More resource allocation & focus on design quality.
Enhanced Research Efficiency -Streamlined access to research data and findings, reducing time spent on information retrieval.
Cultural Change: Fostered a culture of data-driven decision-making and collaboration across teams.
Strategic objectives
Strengthened Market Position by having a true Voice of the Customer: Provided a clearer understanding of customer needs and expectations.
Enabled more informed and strategic product decisions based on consolidated research insights.